Sneiver represents the Italian territory, particularly Piemonte. The name Sneiver, which in historical Piedmontese dialect means Juniper, recalls the main ingredient in our traditional stills.

The story begins in Turin, between Dennis Zoppi, our Master Distiller, and Mr. Piero Damarco, from the historic Damarco grocery store in Piazza della Repubblica. This friendship, which celebrates twenty years of collaboration in the hospitality industry, emerged from playful conversations and quirky dreams, revealing the need for a traditional gin that speaks of Turin.

For Dennis and Piero, creating something from nothing has always been simple, and so it was. Juniper berries, coriander, cardamom, and marjoram are some of the traditional ingredients of gin, but we wanted something with an even stronger sense of belonging.

Thus, barbera grape must, red vine leaves, Provençal lavender, and elderberry became integral to the DNA of a gin that finally defines the tradition and exceptional taste of our beloved land.