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"It’s not beautiful what is beautiful, but what is bitter."

We’ve envisioned a connection like never before. It’s a bridge between East and West, uniting two traditional excellences: the Italian aperitivo and the prized Japanese citrus fruit, Yuzu.

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Why Bello ?

The word 'beautiful' is like a kaleidoscope of meanings, reflecting the nuances of the human spirit across the centuries.

In a story steeped in history, the concept of beauty can be revealed in multiple ways, from aesthetics to morality, from power to virtue, intertwining with the events that have shaped the destiny of nations and individuals alike.

In the heart of the Renaissance, during an era of fervent artistic and cultural renewal, the word 'beautiful' dances on the lips of nobles and masters of art.

It is embodied in the works of Michelangelo and Leonardo, where formal perfection merges with spiritual elevation, inspiring admiration and contemplation.

Amidst the whirlwind of the French Revolution, 'beautiful' becomes a promise of freedom and equality. The ideals of the Revolution resonate in the words of Égalité, Fraternité, Liberté, illuminating the minds and hearts of those who fight for a fairer, more just world.

In the trenches of World War I, 'beautiful' hides among despair and tragedy.
Yet, even amidst the mud and blood, humanity finds its beauty, in acts of solidarity, in the love that persists despite the harshest trials.

And then, there is the beauty hidden within the folds of everyday history, in acts of kindness and compassion that defy the darkness of oppression and tyranny.
It is the beauty of a smile in the Warsaw ghetto, of an outstretched hand amidst the storm of apartheid.


Thus, in a saga that spans eras and continents, the word 'beautiful' reveals itself as a constant beacon, guiding humanity through the storms and sunsets of history, illuminating the path toward a destiny of hope and dignity.

APPEARANCE
A vibrant orange hue with brilliant ruby highlights. Bitter Bello comes in an elegant, translucent bottle, reminiscent of the glow of a rising red moon in the night sky.

NOSE
The irresistible aroma overwhelms the senses. It’s like an explosion of citrusy freshness: the lively scent of yuzu blends with woody and herbal notes, creating a bouquet that awakens the senses and promises an unforgettable tasting journey.

TASTE
The first sip is an intense and enveloping experience. The taste of yuzu releases a spectrum of flavors that dance on the palate: sweet and tangy, with a bold bitter note that adds complexity to the exquisite liquid, carrying with it the intricate aromatic palette of cinchona, wormwood, gentian, and gentianella.

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For our Master Distiller, Bitter Bello is a waking dream. It’s undeniable proof that the tradition of ancient Italian liquor-making from Piedmont embraces Eastern influences, utilizing premium ingredients with complex aromas. Bitter Bello is an ode to diversity, embracing the evolution of modern times with simplicity and respect, where taste ascends to an experiential state, and people achieve levels of awareness never before experienced.

PREDOMINANT BOTANICALS

CICHONA

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ARTEMISIA

YUZU JUICE AND PEELS
Origin Japan
Region: Kitagawa, Kōchi Prefecture

 

GENTIAN

Crafted and designed to create cocktails with an extraordinary aromatic impact and exceptional flavors.

For information about BITTER BELLO and to explore our recipes,
click here.

Ingredients: Water, sugar, alcohol, and high-quality spices.

PLEASE DRINK RESPONSIBLY

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DISPOSAL

G70

BOTTLE / BOTTIGLIA
VETRO / GLASS

FOR 50

CAP / TAPPO 
WOOD / LEGNO 
PLASTICA / PLASTIC

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C/PVC90

SLEEVE / CAPSULA
PLASTIC /PLASTICA

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DE & CO.

Corso Regina Margherita

Turin Italy

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